And that’s when the rebranding journey began. In this article, I’ll take you behind the scenes of our process, sharing the challenges we faced, the strategies we used, and giving you some of the tips, tricks, and templates that helped us transform our brand. You’ll be able to apply them to your own journey and take your brand to the next level.

Learn how to create an Ideal Customer Profile (ICP) and buyer personas to target the right audience. This guide covers methodologies, examples, and tips to align marketing, sales, and product strategies.

This masterclass breaks down the three core financial statements every founder needs to read fluently: the P&L, which shows performance; the cash flow statement, which shows liquidity and runway; and the balance sheet, which shows financial position.

If you walk through most European hospitals, the pattern is familiar: overworked clinicians, under-used data, and a maze of point solutions that don't really talk to each other. For years, digital health meant portals, teleconsults and a few scheduling tools layered over the same manual workflows. The default response to gaps in care has been "hire more people", even as that becomes less realistic every year.

Laying off employees is one of the hardest decisions a founder or HR leader will face. This guide covers the five key principles of a well-managed layoff process, practical guidance on how to notify employees, and country-specific legal procedures across France, the UK, Spain, and Germany.

A rebrand is not a new logo. It is a decision to evolve the promise a company makes to its customers, and most founders underestimate how much time, money, and internal friction that decision costs. Having led Breega's own rebranding in 2022, here is the playbook we now hand to our portfolio founders before they start.

An Augmented Founder, is someone who has developed enough self-awareness and low-ego skills thanks to their robust and regular support systems in place with coaches, therapists or any qualified professional.

From the Board of Directors to key committees, this article breaks down the who, what, and how of governance. What are the different bodies ? What are their respective responsibilities? How a rigorous approach to these bodies, based on the most scientific and human principles possible, can secure the organization’s future trajectory ?

This guide explores how startups can build a high-performing Executive Committee through strong governance, trust, and disciplined leadership, offering Breega's 10 golden rules to help founders lead their teams with clarity and purpose.

Crowdfunding can raise cash, build a fanbase, and generate press in the same motion, but only if the campaign is planned months before it goes live. Here is the playbook we hand to founders considering it: the jargon worth knowing, the platforms worth comparing, and the communication sequence that separates a campaign that breaks records from one that quietly misses its target.

Getting your first press announcement right takes preparation, the right contacts, and a clear strategy. This guide walks through every stage, from building your press plan six weeks out to following up after launch day , so your news reaches the right journalists and publications at the right time.